AI Search Visibility tracking
for modern brands.
Track brand mentions, recommendation positions, citations, competitors and provider coverage across supported AI platforms — with evidence stored from every completed response.
We scan your public website and build a real brand profile. No login required to start.
- Neutral prompt tracking
- Evidence-backed analysis
- Provider-level reporting
- No account needed to start
Provider availability depends on active integrations and provider capabilities.
Traditional rank tracking does not work in AI search.
AI answers are generated dynamically. A brand can be mentioned in one response and absent in the next — with no fixed rank to compare against.
Traditional search tracking
- Keyword rank
- Search result position
- Click-through rate
- Static result page
- Domain-level ranking
AI visibility tracking
- Brand mentions
- Recommendation position
- Citation presence
- Share of voice
- Provider coverage
- Prompt-level evidence
What is AI Search Visibility?
AI Search Visibility measures how often and how prominently a brand appears in AI-generated answers for relevant prompts.
Mention rate
How often the target brand appears in completed AI responses.
Recommendation position
Where the brand appears when an answer presents a genuine ordered recommendation.
Citation rate
How often the target website is cited by providers that return source evidence.
Share of voice
The target brand's appearances compared with all detected brand recommendations.
AI answers vary over time, by prompt, provider, model and available source context.
How AI Search Visibility tracking works.
A repeatable pipeline from brand definition to evidence-backed report.
- 1
Define the brand
- Domain
- Brand name
- Aliases
- Country & language
- Topics
- 2
Create neutral prompts
- Recommendation prompts
- Comparison prompts
- Informational prompts
- Purchase-intent prompts
- Problem-based prompts
- 3
Run provider tracking
- Send approved prompts
- Store provider responses
- Record model and provider
- Preserve evidence
- 4
Analyze and compare
- Detect mentions
- Detect competitors
- Identify citations
- Calculate metrics
- Generate opportunities
AI Search Visibility features.
Every feature is built around real provider responses — not simulated scores.
Track share of voice and visibility over time.
Compare completed reports across dates to understand whether brand mentions, positions and citations are improving or declining.
- Visibility trends
- Mention-rate changes
- Share-of-voice changes
- Position movement
- Citation changes
- Provider coverage changes
Comparisons are only valid across reports that share prompt and provider sets.
Benchmark competitors across AI answers.
See which brands appear in prompts where your brand is absent and compare visibility across topics and providers.
- Detect brands mentioned alongside yours
- Compare share of voice by topic
- Rank competitors by provider coverage
- Surface prompts where you are missing
| Brand | Appearances | SoV | Avg. pos | Citations | Coverage |
|---|---|---|---|---|---|
| Target brand | 42 | 21% | 3.4 | 12 | 4 / 5 |
| Competitor A | 61 | 31% | 2.8 | 22 | 5 / 5 |
| Competitor B | 38 | 19% | 3.9 | 8 | 3 / 5 |
| Competitor C | 24 | 12% | 4.2 | 5 | 3 / 5 |
Identify citations and source influence.
Track which domains are cited in AI responses and compare target-domain citations with competitor and third-party sources.
- Extract cited URLs from responses
- Classify target, competitor and third-party sources
- Group citations by provider
- Track first-seen and last-seen dates
- Target18targetbrand.comGPT-4o · Perplexity
- Competitor24competitor-a.comGPT-4o · Gemini
- Third-party12trustedreview.comPerplexity
- Third-party9industrywiki.orgGPT-4o · Claude
Citation tracking is available only where the provider returns usable source evidence.
Keep every insight connected to the original response.
Open prompt-level evidence to review the full response, detected brands, recommendation order and source links.
- Original prompt and provider metadata
- Full response text with highlights
- Detected competitors and positions
- Linked citations and analysis status
- Provider
- OpenRouter
- Model
- gpt-4o
- Date
- Today
Turn tracking results into prioritized actions.
Use real report evidence to identify missing mentions, missing citations, provider gaps and content opportunities.
Missing mention
Competitors appeared in 6 recommendation prompts where your brand was absent.
- Impact
- High
- Confidence
- Med
- Effort
- Low
- Priority
- P1
Missing citation
Your brand was mentioned, but its official website was not cited.
- Impact
- High
- Confidence
- Med
- Effort
- Low
- Priority
- P1
Provider gap
Your brand appeared in one provider but remained absent in another.
- Impact
- High
- Confidence
- Med
- Effort
- Low
- Priority
- P1
Content gap
No strong first-party page clearly supports this tracked topic.
- Impact
- High
- Confidence
- Med
- Effort
- Low
- Priority
- P1
Track visibility across multiple AI providers.
Different providers may generate different answers, recommendations and source citations.
- Models
- GPT-4o, Gemini 1.5, Claude 3.5, Perplexity, Grok
- Citations
- Provider-dependent
- Web grounding
- Provider-dependent
- Tracking
- Live
- Models
- GPT-4o family
- Citations
- Limited
- Web grounding
- No
- Tracking
- Planned
- Models
- Gemini 1.5, 2.5
- Citations
- Yes
- Web grounding
- Yes
- Tracking
- Planned
- Models
- Claude 3.5, Claude 4
- Citations
- Limited
- Web grounding
- Limited
- Tracking
- Planned
- Models
- Sonar family
- Citations
- Yes
- Web grounding
- Yes
- Tracking
- Planned
- Models
- Grok family
- Citations
- Limited
- Web grounding
- Limited
- Tracking
- Planned
Live tracking currently runs through OpenRouter. Direct-provider integrations are gated behind configuration and provider capability.
Why results differ between AI providers.
Comparisons across providers should treat each engine as an independent surface.
- Different models and system behavior
- Different source access and web-search capabilities
- Different response formats and citation support
- Different update cycles and prompt sensitivity
Who AI Search Visibility is for.
Built for teams responsible for how a brand appears in AI answers.
Brands and marketing teams
- Track brand presence
- Compare competitors
- Measure campaign impact
- Find citation gaps
SEO and GEO teams
- Monitor generative-search visibility
- Connect prompts to evidence
- Identify content gaps
- Review source influence
Agencies
- Manage client projects
- Export reports
- Create secure share links
- Compare client performance
Founders and content teams
- Understand brand positioning
- Find missing topics
- Review competitor recommendations
- Prioritize content actions
See AI Search Visibility in action.
A single tracked prompt, one provider, and the full chain from response to opportunity.
- PromptWhich forex brokers are most trusted in Pakistan?
- ProviderOpenRouter · gpt-4o
- BrandMentioned · position 1
- Citationtargetbrand.com cited (1 of 3 sources)
- CompetitorsCompetitor A · Competitor B
- OpportunityPublish an ‘Is X regulated?’ answer page
Walk through a full sample report.
Every metric on the page links back to the completed responses that produced it.
How Reflyma measures AI visibility.
Every score traces back to a stored response, a formula version and a provider.
Neutral prompt set
Prompts are reviewed and tracked without automatically inserting the target brand into non-branded queries.
Response-level evidence
Metrics are calculated from completed provider responses stored with provider, model and timestamp information.
Deterministic and assisted analysis
Brand mentions, aliases, competitors, positions and citations are analyzed using structured rules and validated AI assistance.
Versioned methodology
Every report stores the metric formula version used at the time of calculation.
A composite score, with every component disclosed.
Visibility Score is a weighted composite of five signals. It is not a guaranteed ranking or commercial outcome, and every historical report retains its original formula version.
- · Share of voice is reported separately.
- · Citation data may be unavailable for some providers.
- · Component availability is disclosed with each report.
- Non-branded mention score40%
- Recommendation position score25%
- Citation score15%
- Engine coverage10%
- Topic coverage10%
Metric definitions.
Exact formulas used by the Reflyma visibility engine.
- Mention Rate
- Completed responses containing the target brand divided by total completed responses.
- Share of Voice
- Target brand recommendation appearances divided by all detected brand recommendation appearances.
- Average Position
- Average detected position only in responses containing a genuine ordered recommendation.
- Citation Rate
- Completed responses citing the target domain divided by completed responses eligible for citation tracking.
- Provider Coverage
- Providers with at least one target-brand mention divided by providers with completed runs.
- Topic Coverage
- Tracked topics with at least one target-brand mention divided by completed tracked topics.
What AI visibility metrics cannot guarantee.
Reflyma reports observed answer behavior. They are directional and evidence-backed, not a guarantee of business outcomes.
- AI answers are dynamic and can change between reports.
- Results can vary by prompt wording.
- API results may differ from consumer applications.
- Provider models and capabilities change over time.
- Citation support is inconsistent across providers.
- A mention is not always a recommendation.
- Position may not exist in unranked answers.
- Visibility does not guarantee clicks, traffic, leads or revenue.
- Historical comparisons require comparable prompt and provider sets.
Questions about AI Search Visibility.
Straight answers about what Reflyma tracks and how.
Start tracking your AI Search Visibility.
See where your brand appears, which competitors are recommended and which sources influence AI answers.
- Free preview
- Evidence-backed reports
- Transparent methodology