Measurement methodology

How Reflyma measures AI search visibility.

A transparent framework for turning AI answers into repeatable visibility metrics, with the underlying evidence available for inspection.

AI answers are probabilistic and can change with wording, provider and time. Reflyma's methodology is designed around consistency: stable prompts, identifiable providers, stored responses and metrics that can be compared across runs.

Neutral prompts

Questions are written to reflect buyer intent without leading the model toward a particular brand.

Provider evidence

Measurements are tied to the provider and response used to produce them.

Mention rate

Measures how often a tracked brand appears in the defined prompt set.

Position

Measures where a brand is introduced within an answer when positional analysis is available.

Citation rate

Measures how often tracked brand pages are cited as sources in the observed answers.

Competitive visibility

Compares the presence of tracked brands within the same prompt set.

How it works

A clearer path from evidence to action.

  1. 01

    Collect

    Define topics, prompts, brands and configured AI providers.

  2. 02

    Run

    Execute the same research set and retain the raw responses.

  3. 03

    Analyze

    Extract mentions, positions, citations and competitive signals.

  4. 04

    Aggregate

    Roll measurements up by topic, provider and time period.

  5. 05

    Act

    Use observed gaps to prioritize content and technical improvements.

Want to inspect the evidence behind your visibility?

Start with a free project or request a walkthrough of the measurement workflow.