AI search glossary

AI search, GEO and visibility terms explained.

A practical glossary for the concepts teams encounter when measuring how brands appear in AI-generated answers.

AI search visibility

The measurable presence of a brand in AI-generated answers for a defined set of questions.

Citation

A source link or attribution included by an AI answer that points readers to supporting content.

Mention rate

The share of tracked prompts in which a brand is mentioned.

Average position

The typical location of a brand's mention within an observed answer.

Share of voice

A competitive measure of how much visibility a tracked brand receives relative to other brands.

AI crawlability

How accessible a website's content is to the crawlers and systems that may retrieve it for AI experiences.

LLMs.txt

A proposed plain-text convention for helping language-model systems discover important site content.

GEO

Generative Engine Optimization: the practice of improving the likelihood that content is surfaced or cited in AI-generated answers.

Prompt set

A stable collection of questions used to measure visibility consistently over time.

How it works

A clearer path from evidence to action.

  1. 01

    Start with the definition

    Use the term's practical meaning before applying it to a metric.

  2. 02

    Check the measurement context

    Definitions can vary by provider, prompt design and product.

  3. 03

    Read the methodology

    See how Reflyma turns these concepts into observable measurements.

Measure your AI search visibility.

Start with a free Reflyma project and turn AI answers into measurable evidence.